The Fentress County Chamber of Commerce partnered with York Institute’s FBLA group to conduct a #shopfentressfirst challenge. The chamber provided a list of locally owned businesses in Fentress County to the students. The students then visited as many as they could to snap a pic and then post on their social media with the hashtag #shopfentressfirst. This challenge is part of the FBLA chapter project called “American Enterprise Project”. YAI FBLA focused on the Entrepreneurship aspect and promoted the benefits of local business ownership in a rural area.